Hero Group

By 2050, the global demand for necessities such as food, water and energy will have risen. Food production is an important and unavoidable process, but it does have negative effects on the environment with agriculture as one of the biggest drivers of deforestation and loss of biodiversity. In parallel, our population is expected to reach 10 billion by 2050, resulting in more food needs. For future generations to survive and thrive in the world they will inherit, the food industry of today needs to change in a significant manner and evolve sustainably. Hero Group is working to ensure a sustainable food system for future generations.

The film will examine the methods that Hero Group is driving to ensure effective conservation. Interviewees discuss how Hero Group are developing metrics and best practices to support its three pillars: Pillar One focuses on farmers with measures that ensure that yield is improved while the health of the soil is maintained through initiatives like “Bee Careful”, where research of the positive effects that bees have on the pollination of fruits and vegetables, yields and the health of the soil has led to Hero Group contributing to increase awareness, encourage an increase in the number of bee-keepers and work with farmers to build bee-inspired ecosystems. Pillar Two focuses on Hero Group’s own production (with measures to ensure net neutral production and 0% food loss) and Pillar Three aims to communicate to consumers about the best diets for adults, babies and the planet. The focus on these pillars will be reinforced by showcasing ongoing research with relevant partnerships and associations.

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