Grohe. Shaping the Future of Water

Water is the origin of life. The most important element in the human body. It guarantees our cleanliness and therefore our well-being. Ultimately, it is the most precious substance imaginable. Basically, the only thing missing is the right visual preparation. Because, as with food, the visual impression plays a decisive role here too: the eye is always involved in bathing, showering and drinking in the end. Grohe has therefore committed itself to elegant designs in order to create tasteful solutions for the bathroom and kitchen. This is the approach with which we want to start the film: the focus is initially placed on the core of the Grohe brand – fittings of the highest quality, in terms of both material and design. From this point, further themes will be developed in the course of the film.

Grohe wants one thing above all: to enable pure enjoyment of water. To achieve this, the design must fulfil everyday requirements, but at the same time take into account contemporary and the latest developments – and of course also have sustainability in mind. Sustainability is ultimately one of the four values on which the brand is based – quality, technology and design are equally important. These four factors need to be harmonised in order to achieve the highest level of water enjoyment. We will illustrate how this has already been realised in the past and provide an insight into the history of the company.

Grohe AG & TBD Media Group International © 2021 All Rights Reserved